A Video Business Card (VBC) is a brand video that presents various aspects of a business in a specific order: who the business is, why they do what they do, what they do, how they are different, and a call to action (CTA).

• It aims to connect passionate business owners with their target audience, establish them as industry experts, and prompt action.
• It can work 24/7 to showcase the business, streamline sales processes, and save time for sales teams.
• It positions the business as an expert, potentially increasing conversion rates and allowing for higher pricing (ie Shampoo Bottle Packaging).
• By sharing the deeper story behind the business's existence, the VBC helps develop relationships with various stakeholders, leading to faster business growth.
• *The VBC solves problems for business owners by saving time during the sales process, making more money by presenting your client in the BEST possible way with clear messaging, and fostering relationships through reaching a bigger audience online than they can do 1 by 1.

Offering Video Business Cards to Clients:

• “Would you find it valuable to have a video that takes people around all aspects of your business?
  • It could be working for you 24/7 to showcase the business, help streamline sales processes, and let more people know more about the great work that you do.
  • We could talk about thing #1 you told me about, thing #2 you told me about, and even touch on thing #3 to let people know more about it.
• What do you think? Do you think having a great Video Business Card would help?

A video testimonial is a video of a customer or client praising a company.   It’s one thing for a business to create their own advertisements that talk about the features & benefits of their product or service. It’s another to let people see how it improves real customers’ lives!

• Establishes trust and credibility through social proof, influencing potential customers' decisions.
• Can be used on websites, social media posts, email drips, and even when talking to new prospects to help increase sales.
• Enhances emotional connection, making conversions easier and generating more revenue (ie. Amazon reviews example)
• You can help your client capture genuine, unscripted responses from customers to enhance the effectiveness of their testimonials. Authenticity and storytelling contribute to making testimonials more engaging and impactful.
• Main Parts of a Testimonial: introduce the customer and their problem, address obstacles, and highlight the solution your client presented and the impact it had.

Offering Testimonial Videos:

• “Is there 1 or 2 people you can think of that you were really able to help and had a powerful story we might be able to get a video testimonial from? Tell me about them…”

FAQ videos are an effective way to deliver information to prospects, addressing common questions and objections.  This saves time by providing information upfront, freeing businesses to focus on growth.

• Saves time by providing information upfront, freeing businesses to focus on growth.
• Generates more revenue by educating prospects, optimizing website traffic, and enhancing advertising effectiveness.
• Builds relationships by demonstrating care and investment in helping customers find information. The more time a potential customer spends watching videos about a business, the more likely they are going to convert into a customer.
• You can create several versions for a client: longer-format videos for websites (2-5min) & short-format videos for social media (under 60sec).
• Editing tips: Add text callouts to emphasize key points, and consider adding chapters for easy navigation if uploading to YouTube.
• Steps to create FAQ videos: Identify most frequently asked questions, script responses to make sure you are covering everything, and capture engaging broll footage where appropriate.

Offering FAQ Questions:

• “Is there 5 or 10 questions you can think of that consistently come up with prospects?
  • Do you think it would make sense to make videos around each one of those questions where we can show and explain it in a crystal clear manner?
  • We could even build some kind of FAQ library that would let clients do that research AHEAD of time while they were on your website, so by the time they came in they were basically ready to sign up?
• Just thinking, so many people love to do their homework online ahead of time - what do you think?”

A Brand Story Video is a compelling narrative that presents various aspects of a business in a specific order: who the business is, why they do what they do, what they do, how they are different, and a call to action (CTA).

These videos aim to connect passionate business owners with their target audience, establish them as industry experts, and prompt action. They work 24/7 to showcase the business, streamline sales processes, and save time for sales teams. By positioning the business as an expert, Brand Story Videos can potentially increase conversion rates and allow for higher pricing.

By sharing the deeper story behind the business's existence, Brand Story Videos help develop relationships with various stakeholders, leading to faster business growth. They solve problems for business owners by saving time during the sales process, making more money by presenting the client in the best possible way with clear messaging, and fostering relationships through reaching a bigger audience online than they can do one by one.

Offering Brand Story Videos to Clients:

“Would you find it valuable to have a video that takes people around all aspects of your business? It could be working for you 24/7 to showcase the business, help streamline sales processes, and let more people know more about the great work that you do. We could talk about thing #1 you told me about, thing #2 you told me about, and even touch on thing #3 to let people know more about it. What do you think? Do you think having a great Brand Story Video would help?"

A Talking Head Video is a powerful communication tool that features an individual speaking directly to the camera, presenting various aspects of a business in a clear and engaging manner. These videos are structured to cover essential elements: who the business is, why they do what they do, what they do, how they are different, and a call to action (CTA).

Talking Head Videos aim to connect passionate business owners with their target audience, establish them as industry experts, and prompt action. They work 24/7 to showcase the business, streamline sales processes, and save time for sales teams. By positioning the business as an expert, Talking Head Videos can potentially increase conversion rates and allow for higher pricing.

By sharing the deeper story behind the business's existence, Talking Head Videos help develop relationships with various stakeholders, leading to faster business growth. They solve problems for business owners by saving time during the sales process, making more money by presenting the client in the best possible way with clear messaging, and fostering relationships through reaching a bigger audience online than they can do one by one.

Offering Talking Head Videos to Clients:

“Would you find it valuable to have a video where you or a key member of your team speaks directly to your audience, presenting all aspects of your business? It could be working for you 24/7 to showcase the business, help streamline sales processes, and let more people know more about the great work that you do. We could cover key points such as thing #1 you told me about, thing #2 you told me about, and even touch on thing #3 to let people know more about it. What do you think? Do you think having a great Talking Head Video would help?"

A process video takes a prospect through your client’s process and how it all works at a much deeper level.  If a VBC was the wide lens of all aspects of the biz, the process video is the zoom lens on how they accomplish their transformation in greater detail.

If a potential customer doesn’t understand how the process works, they might have a hesitation and not buy.  Process videos help us show a potential customer how it all works in a clear-cut manner in a video to help overcome those objections and streamline the sales process.  Even if the process is super complex, you can help your client break it down into simple steps anyone can understand.

• Process videos make complex processes seem easy and straightforward which encourages action to achieve a transformation.
• Useful for industries with complex operations or where visual demonstration is key: show don’t tell.
• Saves time by streamlining communication and eliminating the need to explain processes repeatedly over and over again.
• Particularly beneficial for high-ticket products/services with LONGER sales processes (ex. takes months to close a deal)
• Versatile: Can be deployed on websites, in email drips, ad campaigns, or on "Thank You" pages

Offering Process Videos:

• “You mentioned you had a long sales process / often times customers had questions about how the process actually worked / sometimes were confused / etc….
  • Would something like a process video where we could take those complex steps and explain it in a super quick and easy way make sense?
  • We could shorten that process into something like “5-Simple Steps to Sucess (insert client's name)” with a process video that could be used on your website/ social media/ online…
• You think having something like a Process video would help?”

A case study is a video where you interview your client about a specific scenario they encountered, how they dealt with or overcame that, and the final outcome that they were able to achieve.

• Solves the problem of the "Iceberg Effect."
  • Alot of effort, skill, and planning goes into a project and most people only see the final outcome. Case study videos can show the behind-the-scenes work none typically sees.
• Builds authority and credibility, fostering confidence and making clients more likely to choose the business.
  • Can efficiently showcase transformations that occur over longer periods in just a few minutes.
• Enhances emotional connection with the audience, increasing the likelihood of action, whether it's a purchase or donation (ie. AHA videos)
• Deployable on websites, in email automation, social media, and for referrals, enhancing relationships and saving time.

A video ad is a video meant to capture the attention of a potential customer and entice them to take action, usually to visit a website.  Businesses can run paid video ads on platforms like Facebook, Instagram, and YouTube to get in front of potential customers.

Video ads are an incredibly efficient way to get in front of target clients online with SCALE and as that demonstration just showed, they can save clients a TREMENDOUS amount of time & money and help establish relationships as a result.  Because video is so powerful, video ads are statistically the most profitable and powerful type of advertisement in the world.

• The goal of a video ad is to get a potential customer curious enough to click on your ad, visit your landing page, and take action. Ads are NOT meant to sell the product or service in the actual ad itself!
  • Your LANDING PAGE is meant to sell that product or service, ideally complete with a great VBC, value video, video testimonials, or any of the other incredibly powerful video assets a client might benefit from.
• If a client is ALREADY running paid ads, you can help them create new video ads to help improve conversions, whether they are looking for lead generation or e-commerce sales.
  • When a company keeps running the same ad, over and over, they experience ad fatigue and the ads can become less effective
• If a client is NOT running paid ads, you can help them create video ads and manage the ads for them.
  • If we can take complete strangers online, get them to click on and ad, and then TAKE ACTION, we have helped our clients with one of the most EFFICIENT and FASTEST WAYS they could scale their company.

A "sales video" or a "video sales letter" (VSL) is a video designed to get a potential customer to take a specific action, such as making a purchase or signing up for a service.

If a business spends a ton of time on the phone explaining their product or survive you can help them create sales videos to streamline that process, especially if they have MANY products or services.

• A sales video or VSL is a persuasive marketing tool designed to drive conversions by presenting a problem, offering a solution, and compelling the viewer to take action.
• You can help your client with scripting, filming, and editing by adding graphics, animations, on-screen text, & background music or sound effects to make the video that much more powerful.
• If your client sells a product or service, you can help them create videos for every product or service they offer.
  • Example: A landscaping company that offers grass cutting, tree trimming, landscape design, and pool maintenance - create a sales video for each specific service)
  • To encourage immediate action, you can help create a sense of urgency by offering limited-time discounts, bonuses, or incentives. Helping your client come up with monthly offers like this can help them increase sales tremendously
    • Example: Think about a car dealership, almost every single month they have a new type of “sale” going on… Mothers Day Sale, Back to School Sale, End of the Year Blowout Sale, etc. - it’s pretty much always the same “sale” they are just marketing it as something different and you can help them create monthly content around that, monitor results, and find ways to constantly be improving.
  • Key elements of a sales video or VSL include:
  • Grab Attention/ Hook viewer into the video
  • Identifying the Problem or Pain the customer might be facing.
  • Presenting the Solution
    • Introduce the product or service being sold as the solution to the viewer's problem.
    • Highlights the features and benefits of the offering in relation to how it fixes the viewer's problem.
  • Add social proof or testimonials
  • Call to Action (CTA)

Offering Sales Videos:

• “You mentioned you have many product / services / offers / etc…
  • Do you think there are ways we could shorten that process with video’s that better explain your product or service?
  • That way even potential customers can find more information about you online, and by the time they come to work with you the process will be that much easier.
  • Also we could create videos that your sales team could use to close more deals with ease.
• Would that help you pitch em high and watch em buy? You think a Strong sales video or two would help?”

Video podcasts can cover a wide range of topics, including news, entertainment, education, storytelling, interviews, and more. Typically they are episodic in nature and available for streaming or download online.

We can help our clients capture these video podcasts with good quality video and audio and deliver it both long format and as short format reels.  The last thing your client would want is to interview someone for an hour, have them leave, and realize that they never hit the record button or the audio was messed up.

• Podcasts are a more organic, natural way to capture people on camera, and we can get a ton of content for a client without needing to spend hours and hours writing scripts. Because of this, it can be a great way to work with business owners who aren’t as comfortable being on camera.
• By interviewing experts or other key people, your client will be seen by their audience as being on the same level as that person, which establishes authority, and creates great relationships.
• Talk about their business, industry, things they’ve learned, guest stories, or anything else that viewers might find valuable.

Social media content can establish authority by demonstrating expertise and knowledge in their particular field, providing valuable information and insights, and building a loyal following.  We can help our clients by creating high-quality video content for them to share on different social media platforms (Facebook, LinkedIn, Instagram, Youtube, etc…) on a regular basis.

At the end of the day, MORE VIEWS + MORE OPPORTUNITIES.  By increasing a client's engagement and visibility online, more people will know who they are and what they do.  Clients often know this but struggle to keep up with everything.

They don't know what they should create, they don’t like how they look on camera, they have no time to edit, etc.  You can help them come up with content ideas, film the content, edit it for them, and even post it.   There is a huge difference between trying to do it all by yourself versus having a Content SAVAGE there to help come up with creative ideas & pump you up while you film.

• By INCREASING your client's appearance online with QUALITY content with STRATEGY behind it will help educate customers about their offer, build excitement around it, and let them charge more as a result. How someone presents themselves and their business online can DIRECTLY affect how much they charge.
  • Example: By changing the packaging on something like a shampoo bottle from simple to a more luxurious look, people are willing to pay 30% more for the exact same product just because it appears more valuable.
• Regular posting helps to maintain a strong presence on social media and will help keep your client’s audience engaged and interested in their content. This will lead to increased trust and credibility, which can help to attract new followers, drive traffic, and generate new business opportunities.
  • It’s usually best to work with someone who has actively been TRYING to do well on social media and has some traction but just needs your HELP to go FASTER. Typically they understand the value of this more especially if they currently get business from social media. Also, they are more comfortable posting content online and already have figured out some idea of what they like posting.
• Social content is not always JUST video. You can also offer photo’s or any other type of content you are comfortable creating to help your clients keep up with the trends.
• Focus on the value of helping them come up with the content, create the content, and possibly help implement the content. Get them to focus on the value of increased visibility, consistent content, and the right messaging.
• The easiest way to create social media content is talking head with broll laid on top. This could be videos you help a client record or videos they record themselves and send to you.

Educational Walk-Through Videos are an essential tool for businesses looking to provide in-depth information and guidance on their products, services, or processes. These videos take viewers on a detailed journey through various aspects of a business, ensuring a clear understanding of what the business offers and how it stands out. They are structured to cover who the business is, why they do what they do, what they do, how they are different, and include a call to action (CTA).

Benefits of Educational Walk-Through Videos:

• Engage and Educate: These videos effectively engage viewers while providing comprehensive education about the business's offerings. They break down complex information into easy-to-understand segments, making it easier for potential customers to grasp the value of the products or services.
• Showcase Expertise: By providing detailed insights and explanations, Educational Walk-Through Videos position the business as an expert in the industry. This can increase credibility and trust among the target audience, potentially leading to higher conversion rates.
• 24/7 Availability: Just like a dedicated salesperson, these videos work around the clock, showcasing the business's offerings and answering common questions. This continuous availability can streamline the sales process and save valuable time for the sales team.
• Personal Connection: By sharing the deeper story behind the business and its products, these videos help develop a personal connection with the audience. This can foster relationships with various stakeholders, driving faster business growth.
• Increased Reach and Impact: Educational Walk-Through Videos can reach a broader audience online than traditional one-on-one interactions. This expanded reach can lead to greater awareness and interest in the business's offerings.

Offering Educational Walk-Through Videos to Clients:

“Would you find it valuable to have a video that takes your audience on a detailed journey through your business’s products or services? It could be working for you 24/7 to showcase your offerings, help streamline sales processes, and let more people understand the great work that you do. We could cover key elements like thing #1 you told me about, thing #2 you told me about, and even explain thing #3 to ensure your audience gets a complete picture. What do you think? Do you believe having a comprehensive Educational Walk-Through Video would help?"